TOTESBYARI

A bag brand designed for everyday life with a twist, functional, stylish, and meant to spark conversations. Inspired by conversation hearts, each bag carries its own story: some serve as reminders, others as bold statements, and some simply celebrate beauty.

The branding captures a minimalist yet loud aesthetic, where designs filled with passion and protest transform everyday accessories into conversation starters. This project embodies the idea that what you carry should carry meaning.